My Vinterra Privacy Policy

Last Updated: April 9, 2025

Introduction

My Vinterra ("MV," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://www.myvinterra.com/ (the "Platform") or use our services.

Please read this Privacy Policy carefully. By accessing or using our Platform, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Platform.

This Privacy Policy applies to information we collect:

On our Platform
In email, text, and other electronic messages between you and our Platform
Through mobile and desktop applications you download from our Platform, which provide dedicated non-browser-based interaction
When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Policy

This Privacy Policy does NOT apply to information collected by:

Us offline or through any other means, including on any other website operated by us or any third party
Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Platform

Age Restriction

Our Platform and services are restricted to individuals who are 19 years of age or older and of legal drinking age in their jurisdiction. We do not knowingly collect personal information from anyone under 19 years of age. If you are under 19, you are not permitted to use the Platform or to provide any personal information to us.

Information We Collect

Categories of Personal Information

We collect and have collected the following categories of personal information from consumers within the last twelve (12) months:

A. Personal Identifiers

Name
Email address
Mailing address
Phone number
Date of birth (to verify age eligibility)
Account login credentials
IP address
Device identifiers

B. Commercial Information

Records of wine products purchased or considered
Vine adoption history
Shopping cart information
Purchase history
Payment information (processed securely through Stripe)
Shipping information

C. Protected Classification Information

Age (to verify legal drinking age)

D. Internet or Network Activity

Browsing history on our Platform
Search history on our Platform
Information about interactions with our Platform
Information about interactions with our emails and online advertisements

E. Geolocation Data

Physical location (country and province/territory)

F. Visual Information

Profile pictures (if uploaded)
Any images you share with us about your vine experience

G. Professional Information

If you are a winery partner, information about your business and operations

H. Inferences

Preferences
Characteristics
Wine preferences
Behavioral tendencies
Attitudes

Methods of Collection

We collect personal information through the following methods:

Direct Collection

Account registration forms
Adopt-a-Vine Program enrollment
Customer support interactions
Communications with us
Surveys or contests
Transaction information
Newsletter sign-ups

Automatic Collection

When you visit our Platform, we may collect certain information automatically through the Wix platform, including:

IP address
Browser type and version
Device information (including device type, operating system, and settings)
Pages visited and time spent on our Platform
Referring website or source
Geographic location data
Date and time of each visit
Language preferences
Screen resolution
Other usage patterns and statistics

Information from Third Parties

We may receive information about you from third parties, including:

Wix (our website hosting provider)
Stripe (our payment processor)
Social media platforms (if you connect your account or share content)
Wineries (our business partners)
Marketing partners
Analytics providers

Other Information We May Collect

Customer testimonials or reviews that you submit
Content of customer service communications
Information you provide when participating in surveys, contests, or promotions
Any other information you voluntarily provide to us

How We Use Your Information

We use your personal information for the following purposes:

1. Provide Our Services

Create and manage your account
Process enrollment in the Adopt-a-Vine Program
Facilitate transactions between you and wineries
Process payments and complete purchases
Coordinate shipping and delivery of Wine Products
Deliver communications about your vine adoption and wine products
Provide customer service and respond to inquiries
Manage your relationship with us and personalize your experience

2. Operational and Business Purposes

Maintain, improve, and optimize our Platform and services
Debug to identify and repair errors that impair functionality
Comply with legal and regulatory obligations
Enforce our Terms and Conditions and other policies
Conduct internal research and development
Protect our rights, property, and safety and the rights, property, and safety of others
Make business decisions about our operations, strategic planning, and investment opportunities
Analyze business performance and operational efficiency

3. Marketing and Communication Purposes

Analyze demographic data to understand our user base
Deliver targeted content and advertisements
Send marketing communications about promotions, events, and offerings (with opt-out options)
Conduct research and analysis to improve our business practices
Measure the effectiveness of our marketing campaigns
Create lookalike audiences for advertising purposes
Conduct surveys and collect feedback
Communicate with you about your account, purchases, and inquiries

4. Personalization and Enhanced User Experience

Personalize content and recommendations based on your preferences and behaviors
Remember your preferences and settings
Recognize you across different devices and sessions
Improve user experience and interface design
Test new features and functionality
Develop new products, services, or offerings that may interest you

5. Analytics and Research

Understand how users interact with our Platform
Generate statistical analyses and aggregate insights
Monitor and analyze usage patterns and trends
Evaluate the performance of our Platform and services
Create anonymized and aggregated datasets for business intelligence
Benchmark our operations against industry standards

Information Sharing and Disclosure

Categories of Third Parties

We may share your personal information with the following categories of third parties:

Wineries and Partners: When you enroll in the Adopt-a-Vine Program, we share your personal information with the relevant winery to fulfill your order, including providing updates about your vine and shipping wine products to your address. Information shared typically includes:
- Name
- Contact information (email, phone number)
- Shipping address
- Vine adoption details
- Special requests related to your order
Service Providers: We share information with third-party service providers who perform services on our behalf, including:
- Wix (website hosting and management)
- Stripe (payment processing)
- Shipping and delivery companies
- Customer service providers
- Marketing and analytics providers
- Email service providers
- Cloud storage providers
- IT and security service providers
- Professional service providers (legal, accounting)
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:
- Court orders
- Subpoenas
- Government requests
- Law enforcement investigations
- Regulatory authorities
- When we believe disclosure is necessary to protect the rights, property, or safety of our company, our customers, or others
Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of all or a portion of our assets, your information may be transferred or sold as part of that transaction. We will notify you via email and/or a prominent notice on our Platform of any change in ownership or uses of your personal information.
With Your Consent: We may share your information for any other purpose disclosed to you and with your explicit consent.
Affiliates: We may share information with our parent company, subsidiaries, joint ventures, or other companies under common control with us.

Limitations on Sharing

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent. We do not disclose your personal information to any third party for that third party's direct marketing purposes without your consent.

International Data Transfers

Although we currently only serve customers in Canada, your information may be transferred to, stored, and processed in a country different from your country of residence. While we primarily store data in Canada, some of our service providers (like Wix and Stripe) may process data outside of Canada. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy and in accordance with applicable law.

Aggregate or De-identified Information

We may share aggregate or de-identified information that cannot reasonably be used to identify you with third parties for marketing, advertising, research, or similar purposes.

Data Storage and Security

Storage Location and Transfers

Your personal information is primarily stored on Wix's servers and systems, which may be located in Canada, the United States, or other countries. By using our Platform, you acknowledge that your information may be transferred to and maintained on computers located outside of your province, territory, or country, where the data protection laws may differ from those in your jurisdiction.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

Account information: Retained for the duration of your account plus 2 years after account closure
Transaction information: Retained for 7 years for tax and accounting purposes
Marketing data: Retained for 2 years from your last interaction with our marketing communications
Website usage data: Retained for 26 months

When we no longer need to process your information for the purposes set out in this Privacy Policy, we will delete your information from our records or anonymize it so that it no longer identifies you, except where we are required to retain copies of your personal information to comply with legal obligations.

Cookies and Similar Technologies

Types of Cookies We Use

Our Platform uses cookies and similar technologies provided by Wix to enhance your browsing experience, analyze usage patterns, and deliver personalized content. Cookies are small text files stored on your device that help us recognize your browser and capture certain information.

We use the following types of cookies:

Essential Cookies:
- Required for the Platform to function properly
- Enable basic functions such as page navigation and access to secure areas
- Cannot be disabled as they are necessary for the Platform to operate
Analytical/Performance Cookies:
- Allow us to recognize and count visitors and analyze how users navigate our Platform
- Help us improve our Platform by understanding how it is being used
- Collect anonymous statistical information such as the number of visitors, pages visited, and time spent
- Provided primarily through Wix Analytics
Functionality Cookies:
- Remember choices you make to provide enhanced features and personalized content
- Store preferences such as language or region
- Enable features like saved shopping carts and login information
Targeting/Advertising Cookies:
- Record your visit to our Platform, pages visited, and links followed
- Used to make advertising more relevant to your interests
- May be shared with third parties such as advertisers

Cookie Management

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, if you disable or refuse cookies, some parts of our Platform may become inaccessible or not function properly.

Browser-specific instructions to manage cookies:

Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Cookies and website data
Edge: Settings > Cookies and site permissions > Cookies

Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want your online activity tracked. Our Platform does not currently respond to "Do Not Track" signals. We may revisit this approach as industry standards evolve.

Third-Party Tracking

We do not allow third-party cookies beyond those that Wix employs as part of its platform functionality. We do not use third-party tracking for marketing purposes without your explicit consent.

Legal Basis for Processing

Under applicable privacy laws, we rely on the following legal bases to process your personal information:

Performance of a Contract: Processing necessary to fulfill our contractual obligations to you, including providing access to our Platform and facilitating the Adopt-a-Vine Program.
Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, marketing, and improving our services, provided that these interests are not overridden by your rights and freedoms.
Consent: Where we have obtained your consent to process your personal information for specific purposes, such as sending marketing communications.
Legal Obligation: Processing necessary to comply with our legal obligations, such as responding to lawful requests from public authorities or maintaining tax records.
Vital Interests: In rare situations, processing may be necessary to protect someone's life or safety.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Right to Access: You can request information about the personal data we hold about you and request a copy of this information. We may require proof of identity before providing this information.
Right to Correction: You can request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Deletion/Erasure: You can request that we delete your personal information in certain circumstances (for example, when the data is no longer necessary for the purposes for which it was collected), subject to certain exceptions.
Right to Restriction of Processing: You can request that we restrict the processing of your personal information in certain circumstances (for example, if you contest the accuracy of the data or if our processing is unlawful).
Right to Object: You can object to the processing of your personal information in certain circumstances (for example, when the processing is based on legitimate interests or for direct marketing purposes).
Right to Data Portability: You can request a copy of your personal information in a structured, commonly used, and machine-readable format, and you have the right to transmit this data to another controller, where technically feasible.
Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

How to Exercise Your Rights

To exercise any of these rights, please contact us at info@myvinterra.com with "Privacy Rights Request" in the subject line. We will respond to your request within 30 days. If we require more time, we will inform you of the reason and extension period.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Complaints

If you believe that our processing of your personal information infringes data protection laws, you have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or the provincial privacy commissioner's office where you reside.

Additional Privacy Information

Children's Privacy

Our Platform is not intended for individuals under the age of 19. We do not knowingly collect personal information from children under 19. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at info@myvinterra.com. If we become aware that we have collected personal information from a child under 19 without verification of parental consent, we will take steps to remove that information from our servers.

User-Generated Content

If you submit personal information for publication on our Platform (such as testimonials, reviews, or comments), that information may be publicly available. Please be aware that any information you post publicly can be read, collected, and used by others who access it.

Third-Party Links and Services

Our Platform may contain links to third-party websites and services. We have no control over the content and practices of these sites or services and are not responsible for their privacy policies or practices. We encourage you to review the privacy policies of any third-party sites or services before providing any personal information.

California Privacy Rights

While we currently only serve Canadian customers, if you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and other California privacy laws. Please contact us for more information if you believe these rights may apply to you.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our information practices, legal requirements, or for other operational, legal, or regulatory reasons.

How We Notify You of Changes

For material changes to this Privacy Policy, we will:

Post a prominent notice on our Platform for at least 30 days before the change becomes effective
Update the "Last Updated" date at the top of this Privacy Policy
Send an email notification to users who have provided us with their email address (for significant changes)
Obtain your consent when required by applicable law

What Constitutes a Material Change

Material changes include:

Significant changes to the categories of personal information we collect
Significant changes to how we use or share personal information
Significant changes to your rights regarding your personal information
Changes to security practices that might affect the protection of your information

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Platform after the posting of changes constitutes your acceptance of such changes, unless additional consent is required by applicable law.

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Email: info@myvinterra.com

Governing Law

This Privacy Policy is governed by the laws of the Province of British Columbia, without giving effect to any choice or conflict of law provision or rule of any other jurisdiction.

Date: April 9, 2025